Case Study
96% Sales Jump and 58% New-Customer Surge: How United Furniture Outlet Turned Google Ads Into Its Best Salesperson
United Furniture Outlet is a local furniture retailer offering living room, bedroom, and dining furniture at outlet pricing. In this case study, we show how Wolf Labs helped them nearly double revenue from paid search in twelve months.
Case Study Metrics
- Date Range
- June 2025 – May 2026
- Geographic Location
- Northwest Arkansas
- Total Ad Spend
- $121,480
- Total Generated Revenue
- $1,842,650
- Return on Ad Spend (ROAS)
- 15.2x
- Total Orders
- 1,330
- Average Order Value (AOV)
- $1,385
- Average Cost Per Order
- $91.34
The Challenge
Strong showroom traffic, flat online growth.
- Heavy reliance on walk-in traffic and word of mouth
- Previous ad campaigns targeted broad keywords with no conversion tracking
- Big-box competitors dominating local search results
- No visibility into which ads produced actual sales
- Seasonal demand swings left the showroom empty in slow months
The Solution
High-intent local campaigns with full sales attribution.
- Rebuilt campaigns around high-intent local searches ("sectional sofa near me", "mattress sale [city]")
- Wired full conversion tracking tying every ad dollar to in-store and online sales
- Targeted search queries without the brand name to attract new users
- Launched seasonal promo campaigns aligned with inventory cycles
- Shifted budget weekly toward the keywords and locations producing orders
- Retargeted site visitors with product-spec ads and financing offers
The Results
Revenue up 96%, customer base up 58%.
- Revenue from paid search grew from $940,000 to $1,842,650 year over year (+96%)
- New customer count increased 58%
- Cost per order held under $92 despite scaling spend
Sessions by Session primary channel group (Default Channel Group) over time
Total
Paid Search
Organic Search
Direct
Organic Shopping
Unassigned